Sunday, September 23, 2012

strange and clever jersey designs were all created in this period


SiWhen the hip-hop culture breaking the boundaries of human races had become a huge popular element in the whole Europe and America society, the liberation of personality had become everyone's slogan. And the very exotic, fancy, strange and clever jersey designs were all created in this period. For example the Denver Nuggets' Rainbow jerseys in the 1980s were regarded as a masterpiece ahead of its time even from today's perspective. Also, the league for the first time gave the authority to the host city to design and make the All-star jerseys. The boring All-star jersey was then being developed on the way of professionalization.

But if the personalization had gone too far, it wouldn't be a good thing either. It was obvious that every host cities had emphasized on applying the local team jersey's elements so much that they had ignored the tastes of the whole American audiences. In 1995 Phoenix All-star Games -- this city's design had always been either too beautiful or too terrible -- they put a giant cactus that looked like the manure fork onto an orange/yellow grotesque star in the jersey.

The most killing part was the manure fork with this color. The city was quite proud of it, but this All-star NBA jersey style was almost the worst selling one ever. Maybe for the design it was not that bad, but obviously it was not everybody that would love the desert and cactus. In 1996, the situation seemed worse. The league was hoping the low-profile and honest San Antonio could come up with an acceptable NBA jersey to bring it back to the right way. However, no one could imagine that those mint colored jerseys with little peppers would appear on Jordan's body. The ABC was interviewing an audience who left the game early and he simply said, "Sorry, but I really have an allergy to mint."